WHO IS A GRAPHIC DESIGNER?
WHO IS A GRAPHIC DESIGNER? Most people see them as superhero’s with shapes and colors, others just believe they are aliens from another planet bent on taking over the visual world.
If you are one of these people that believe these concepts you are a bit right on another level.
A graphic designer job and duties are basically to creates visuals for publication. A core responsibility of the designer’s job is to present information in a way that is both accessible and memorable.
ROLES OF A GRAPHIC DESIGNER
- Presenting designs for client approval and feedback.
- Preparing designs for digital or print publication.
- Prepare rough drafts and present your ideas.
- Estimating the time required to complete a job and providing quotes for clients.
- Maintains technical knowledge by attending design workshop, reviewing professional publication and participating in professional societies.
What skills do you need to become a graphic designers
Working in graphic design is a dream job for many creative individuals, but there are a few key skills you will need to develop before you can successfully work in graphic design.
Creativity
You don’t necessarily need artistic skills to land a job in graphic design, but you’ll want a general understanding of basic artistic elements to help translate that to the computer.
Typography
Knowing how to find the right font and how to create your own will go a long way in design success. You have to learn terms such as line height, tracking, kerning, , white space, leading and more.
Software
The most popular and well-known graphic design software comes from Adobe, with an entire creative suite including Photoshop, Illustrator, and InDesign. check this list to below.
- InDesign
- Photoshop
- Illustrator
- Dreamweaver
- PowerPoint
- Bonus tips!
- – Microsoft Office Applications
- – HTML, CSS, and Javascript
Web Design
Most graphic designers are majorly a web designer as well. A website is a visual representation of a code so most times you need graphic designer skills is needed to bring that to life.
Another important area is, designers also hold enough knowledge to work with HTML and CSS.
Having web design skills to your portfolio will only give you an advantage of getting a graphic design job.
Communication
It is difficult for clients to understand how ideas are conceptualize the terms use by designers, so you will need to be patient and learn how to really relate to your client.
So go out there and study from a the best design schools and get you creativity going.
ATX Bootcamp V1.0
A leading design and advertising agency in Accra is hosting an annual training program called ATX BOOTCAMP.
This is specially programmed for all beginners and intermediate aspiring creative individuals. check this link to register now.
Don’t forget to check our shop area for some prints you might need and get a free design from us. 🙂
- Published in Printing
YOU NEED A BROCHURE FOR YOUR BUSINESS
You have an idea for a business, the company is registered and you are putting up a business proposal, at this point you need a brochure for your business or idea.
You should see it as your physical websites, where people can know and understand a lot about your products or services to whomever has it at any point in time.
Brochures can also be refereed to as catalogues. There’s a very thin difference between Brochure and Catalogue.
BROCHURE PRINT
Is an important tool that gives your customers quick access to your company’s inventory of products or services. It helps people to gather a great deal of information about the company and their products by thumbing through a company Brochure.
BENEFITS OF BROCHURE PRINT
GAIN EXPOSURE
Brochure creating is in a form of exposure. This marketing tool helps you to showcase all product to help broaden your client reach and saves time. This method of marketing serves as a great information source for your customer.
BUILD YOUR BRAND
Adding clear message throughout your Brochure will help contribute to building the companies brand. Emphasize on the facts that make your company stand out, it will help in building integrity and identity of the company.
ADDRESS YOUR AUDIENCE
One advantage of creating a Brochure is that you will adjust the content to appeal to your audience. This is a major benefit because you are serve this marketing approach to be more specific to addressing your consumer’s wants and needs.
INFORM THE READER
Include importance information that not only appeals to the reader but also gather from your past or previous clients. Use this time to brag about your company and establish reliability.
SELL YOURSELF
It is important to keep in mind while creating a Brochure that you are selling your company through this type of marketing. Focus on brand attributes and product benefits that the client will receive through purchasing your product. Make sure you give a clear explanation of each product.
Order a brochure print today and get a free design!
Brochure design ideas ? find more here!
- Published in Printing
Reasons You Need a Business Card
Your first impression is important. business cards create important impression, it provide tangible information for others to know you and your business.
Your business card is a physical object that potential clients can take with them which keeps you or your brand from just being a name that floats around in the ether. You need a business card for the sole reason that it provides an easy way for other people to get in touch with you.
Business cards give people the ability to follow up
When you meet someone and develop that instant rapport you want to give them a chance to follow up with you instantly without having to reach for a pen or their phone.
Business cards show that you are a professional
The littlest things we do send out the biggest messages. Something as simple as a business card is indicative that you took the time to actually put your information in a card. This immediately separates you from the other businesses or individuals out there who may be just as capable as yourself to do that same work but not enlighten enough to get that edge in having a business card.
Having a business card keeps one focused on the goal
In situations where one is trying to look for work it is not unusual to participate in a few networking events. If you decide to go to events like these with a certain number of business cards on your person then you can immediately create a goal for yourself.
Business cards can help make you referable
A good business card will not only contain one’s name and contact details. It should also mention what that person’s skills or company’s services are.
Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.
Luck happens when preparation meets opportunity.
In saying that make sure that you always have your business cards with you so when opportunity comes you are already prepared and you too may get “lucky” and find success.
Check out the link to get a BUSINESS CARD TODAY!
- Published in Printing
You need a Pullup/Rollup Banner Stand for your business!
You need a Pullup/Rollup Banner Stand for your business and it is very usefull marketing tool.
Banner Stands
Rollup / Pullup banners are one of our ideal exhibit result as anyone can convene them easily and transport them in one of our lightweight suitcase, solely pull up the retractable graphic from the case. Is the ideal movable result for a business that needs to advertise their brand, however they are also long-lasting to be permanent exhibit in a public space.
Pull up banner creates a very large accession to any trade show booth space, and is a very large tool for everyone looking to advance their promotional efforts.
You need a Pullup/Rollup Banner Stand so find our banners here to get a good deal: CLICK HERE!
Types of Banner Stands:
Features of a Banner Stands
Eye catching and cost Effective
- Easy to set up
- Portable and Transportable
- Lightweight
- Compact
IDEAL USES FOR PULL UP BANNER
- Restaurants
- Trade shows
- Exhibitions
- Retail space
- Hotels
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Digital Printing
Digital Printing
The greatest difference between digital printing and traditional methods such as lithography, flexography, gravure, or letterpress is that there is no need to replace printing plates in digital printing, whereas in analog printing the plates are repeatedly replaced. This results in quicker turnaround time and lower cost when using digital printing, but typically a loss of some fine-image detail by most commercial digital printing processes.
DIGITAL AND OFFSET PRINTING
Digital printing refers to methods of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers.
Offset printing technology uses plates, usually made from aluminum, which are used to transfer an image onto a rubber “blanket”, and then rolling that image onto a sheet of paper.
Offset printing also called offset lithography, or litho-offset is a commonly used printing technique in which the inked image is transferred (or “offset“) from a plate to a rubber blanket, then to the printing surface. It’s called offset because the ink is not transferred directly onto the paper.
Is Offset printing cheaper than digital printing?
Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. Variable Data Printing is a form of customizable digital printing.
- Published in Printing
